But here’s the salient point: we’re all small business. Each and every one of us. If you work, if you shop, if you watch or listen—if you contribute at all to the economy we live in—you’re a small business. You’re a person deep in the middle chunk of a larger blue-chip organization? You’re probably in charge of a team. You’re a small business.

And that’s—more or less—what I focus on. I help tell stories better. B2C, D2C, and of course B2B… I try to spread the word: all communication is H2H. Always. I help find relevance, resonance, and the human in the complex. I develop ways to get it out there and keep it simple.