Skip to main content



other good ideas.

Top-Shelf Design

Considered Strategy

Dynamic Branding

Thoughtful Execution


Right on.

Hello! I’m glad you stopped by. Please look around & don’t be shy!

Did you know that 76% of our economy is small business? That’s what they say. It’s easy to imagine what that looks like: maybe a mom tending her Etsy shop with toddlers running happy in the background. A frazzled shop manager putting in his 65th hour this week. A small car dealership wondering if winter’s revenue will hold out. An entire startup looking around, wondering what’s going to stick, what might work, what’s going to make the month-to-month.

Consider you’re a person deep in the middle chunk of a larger blue-chip organization. You’re probably in charge of a team of some sort. You have things you need to deliver. And you have internal and external clients not just to serve, but to impress, to persuade, to teach. You’re effectively a small business. You have all the stresses, needs, and challenges a mom-and-pop shop has. And you need to communicate as effectively as possible. Every single moment.

But here’s the salient point: we’re all small business. Each and every one of us. If you work, if you shop, if you watch or listen—if you contribute at all to the economy we live in—you’re a small business. And that’s—more or less—what I focus on. I help tell small business stories better. I help find relevance and resonance and develop ways to get it out there.

That’s my sweet spot. I know small business, storytelling, and craft. I know non-profits, new perspectives, and straightening nails. From top-level strategy to the grungiest production, from the 50,000-mile-view to the happy mites living below the weeds, if you’ve got design, marketing, or communications challenges, I can help. We are all small businesses. And together, we grow.

Does it have to be a lightbulb?

Oh, & We Share Things Sometimes

February 2, 2021

This is (well, will be, more or less) the news department!

March 28, 2020 in Quotes

the betweens…

“Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.”  — Erik Edigard
Read More
March 23, 2020 in Quotes

the field…

“If I had asked people what they wanted, they would have said faster horses.”  — Henry Ford
Read More
March 21, 2020 in Quotes

what simplicity isn’t…

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”  — Paul Rand
Read More
February 22, 2020 in Quotes

more things…

“the more things you’re interested in, the better your work will be.”  — Michael Beirut  
Read More
Already a little bit curious?

Get in touch!

Rethink architecture.

Rethink architecture.

Close Menu


tod tyslan
102 Perkins Street, N. 2
Somerville, MA 02145

T: +1 937.767.7957